The Gen-X-Ray A critical examination of the world through Gen X eyes

21Oct/090

World of Goo makes $100k in a week with ‘pay anything’ sale.

goograph1bgFrom Rock, Paper, Shotgun

As expected, 2D BOY have published details of their World Of Goo First Birthday experiment. Offering the game for whatever price people wanted to pay (previously it was $20), this meant people could get a copy for as little as $0.01 or as much as fifty million squillion space dollars. (I believe that’s the upper limit.) Originally this was intended to last for a week, but has now been extended to 25th October. And being a rather open sort they’ve announced how many copies they’ve sold so far, and indeed how much people have been paying, along with much more. It’s an unprecedented amount of detailed sales information. Its significance shouldn’t be underplayed.

I'm sure many people will try to make sense of these figures over the coming weeks. Pretty solid sales for $0 marketing. More evidence of a new ways  of business that WORK in a digital market.

I actually bought this game some time ago and was quite impressed, however it lost my attention fairly quickly.

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