‘Racist’ biscuit pulled from shelves
Coles backs down over 'racist ' biscuit - The Age 27/10/09
Supermarket giant Coles will change the name of an in-house brand of biscuits amid claims it is racist.
Coles Spokesman Jim Cooper said the name of the "You'll Love Coles" brand of chocolate and vanilla biscuits, called Creole Creams, will be changed as part of the company-wide rebranding of Coles products.
The name change comes on the back of claims of racism, with the word Creole used to describe a person of mixed European and African ancestry.
"The word Creole comes from a period when people's humanity was measured by the amount of white blood they had in their bloodstream. This is the same kind of thought that underpinned horrific regimes like the Nazis," Sam Watson, the deputy director of the Aboriginal and Torres Strait Islander Studies Unit at the University of Queensland, told brisbanetimes.com.au yesterday.
Is the word 'Creole' really that offensive? It clearly does refer to race, or more specifically skin colour, but is it derogatory? Is this evidence of political correctness overstepping the mark? Personally I don't see what the fuss is about and by being pedantic does more harm to race relations than good.
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January 14th, 2010 - 04:39
I suppose all of the “Creole Spices” and “Creole Seasoning” should be considered racist and pulled from the shelves, too? I would really hate to see all of the wonderful Creole food from that time period disappear from the menus and tables of Americans. People should embrace their ancestry, then learn from the mistakes of the past in order to not repeat them in the present or the future. This sort of political correctness for the sake of political correctness or somebody’s ego just has to stop. I am more Native American than anything else, yet that side of my family’s history was hidden from our generation due to the stigma of being a Native American during the lifetime of the two generations before mine. That is a crying shame and so are attempts to remove the word “Creole” from store shelves or our language. Just buy the damn cookies and enjoy them with a glass of milk!